Brandon's Notepad

September 6, 2017

Creativity Deconstructed

ShortURL: http://wp.me/pb7U7-2FT


Before you can effectively and consistently boost creativity, you must first understand what creativity really is. As I always say, words are important, and the study of words can reveal some truly amazing things. In this case, creativity appears to be a fairly simple etymological study.


The root word of creativity is obviously create, so it is not surprising that most English dictionaries define the word as the ability to create. Personally, I don’t find that definition very satisfying, because when we talk about creativity or when we describe someone as being very creative, we typically have something much greater in mind than the simple ability to make something. Some dictionaries extend this definition to include the ability to think new things. The Oxford dictionary explicitly ties the act of creation in this context to the use of the imagination and notes that the resultant thing or idea is original. The Cambridge definition goes even further to suggest that the ideas produced also possess the property of being unusual. I prefer the word unique over unusual, but the latter does connote that the thing or idea is not only one-of-a-kind, but also out-of-the-ordinary.

One must be careful throwing a word like create around too loosely, however. All too often, people equate it with the word make, as in, “let’s go make some art”. This seldom works in reverse, because you never hear things like, “I’ll create the coffee in the morning”. The word make has other meanings that are also incompatible; for example, phrases like “please create your bed before leaving for school” and “I hope you can create it home in time for dinner” make no sense at all!

The same problem is inherent with the word produce (the verb, not the lettuce). Does an artist produce great works of art in the same way a manufacturing plant produces widgets? Obviously not. In Latin, we can distinguish the verb creo from produco, facio, and fabrico (think produce, manufacture, and fabricate respectively). Things can be made (produced/manufactured/fabricated) according to a design, but the creative act must, by definition, occur before or coincident with the design. This ties in well with the notion of originality: a new creation’s origin is an outcome of the creative act.

I am rather partial to the definition of creativity that I first heard in a Lynda.com training course titled “Creativity Bootcamp”. In that course, author and instructor Stefan Mumaw explains that “creativity is problem solving with relevance and novelty.” Relevance is a binary property: a proposed solution either solves a problem or it doesn’t. Novelty (i.e. “newness”) is where originality comes in. Why does Mumaw include these two properties in his definition? Because he wants to emphasize that creativity is not the same thing as artistry. An art (from the Latin ars) is a skill that one learns through practice. So, while a very skilled artist can, say, paint impressive landscapes, there may be little or no creativity in his work, because he is not solving the problem — capturing and expressing the essence of the place — in a new way.

So where does that leave us in terms of understanding the nature of creativity? More importantly, does this understanding bring us any closer to learning how to consistently deliver creative solutions? At a minimum, it helps us define our boundaries. If a problem truly calls for a creative solution, it is either because the problem itself is new or all previous solutions have proven to be ineffective or suboptimal. Also, we can recognize that looking for ideas (e.g. Pinterest) is the antithesis of being creative, and may in fact hinder our own creativity in most cases. Instead, we should focus on analyzing and solving the problem outright, and then researching to see if our “best” solution has already been attempted by someone else. Finally, we can completely dismiss the notion that creativity is inextricably linked to artistic talent. In fact, scientific discovery and invention are predicated on creative thinking. Thus, creativity is not so much about the solution, but about how we, as creative beings, approach the problem.


Advertisements

Create a free website or blog at WordPress.com.